Do Not Sell or Share My Personal Information
Last updated: March 26, 2025This page allows California residents to exercise their right, under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), to opt out of the "sale" or "sharing" of their personal information by Inspire Yellow.
1. Overview
We do not sell personal information for money. However, some cookies and tracking tools used on our website — such as those supporting advertising or analytics — may be considered a "sale" or "sharing" of personal information under the broad definitions of the CCPA/CPRA, particularly when used for cross-context behavioral advertising.
If you are a California resident, you have the right to direct us not to sell or share your personal information at any time, free of charge, using the options on this page.
2. What "Sale" & "Sharing" Mean
Under the CCPA/CPRA, these terms are defined broadly and do not necessarily involve an exchange of money:
- Sale — disclosing personal information to a third party in exchange for money or other valuable consideration
- Sharing — disclosing personal information to a third party for cross-context behavioral advertising, whether or not for money
This can include information shared through advertising and analytics cookies embedded on our website, which may be used by third parties to show you relevant ads on other websites.
3. Information We Share
In the past 12 months, the following categories of personal information may have been shared with third-party advertising or analytics partners for purposes that could be considered "sharing" under the CPRA:
| Category | Shared With | Purpose |
|---|---|---|
| Identifiers (IP address, cookie/device ID) | Advertising networks, analytics providers | Site analytics, retargeting ads |
| Internet or network activity | Advertising networks, analytics providers | Measuring site usage, ad performance |
| Commercial information (browsing/order history) | Advertising networks | Personalized advertising |
We do not share sensitive personal information, precise geolocation, or financial account details for advertising purposes.
4. Global Privacy Control (GPC)
We recognize the Global Privacy Control (GPC) signal as a valid method for California residents to opt out of the sale or sharing of personal information. If your browser or browser extension sends a GPC signal when you visit our website, we will treat it as an opt-out request for that browser and device, without requiring you to submit the form above.
A GPC signal applies to the browser or device you're using at the time. If you use multiple browsers or devices, you may need to enable GPC on each one, or submit the opt-out form for broader coverage.
5. Authorized Agents
You may designate an authorized agent to submit an opt-out request on your behalf. To do so, the agent should contact us at [email protected] with written permission signed by you, or other proof of authority to act on your behalf. We may still require you to verify your own identity or confirm the request directly with us.
6. What Happens After You Opt Out
Once your opt-out request is processed, we will stop sharing your personal information with third parties for cross-context behavioral advertising or sale, going forward. You may still see ads from us or others, but they will no longer be based on cross-site tracking of your activity through our website.
Opting out does not affect information we need to collect and use to fulfill your orders, provide customer support, or comply with legal obligations.
7. Non-Discrimination
We will not deny you goods or services, charge you different prices, or provide a different level of quality of service because you exercised your right to opt out of the sale or sharing of your personal information.
8. Contact Us
If you have questions about this page or your California privacy rights, please contact us using the details below, or review our full Privacy Policy for more information.